6 Steps To Creating Hot Product Ideas For Your Work At Home Business

"A Simple 6-Step Process For Creating Hot Product Ideas"

Why You Can't Create Ideas In A Vacuum and How
To Get Unstuck and Make Those Juicy, Profitable Product
Ideas Flow Like Water From a Fire hose

By Marlon Sanders

As you know, unlike most other teachers of marketing,
I teach and practice using a 12-product survey to select
the winning product idea you create.

Now, the mechanics of how to do this are in the Product
Dashboard. But today I want to focus on how you come
up with 12 product ideas to begin with.

Step one: Gather raw materials for your idea generation

You can't create out of a vacuum. You need stimuli to
jump start your creative juices. Here are a few ideas:

a. Surf your favorite topics on Amazon.com.

What I've found is you'll typically come across books with
great titles that no one knows about or aren't even
in stock.

Make a list of any such hot titles that you find in your
search.

b. Take a trip to the bookstore and buy magazines with
articles that have a relationship to your topic.

Even if your niche is very narrow, there are probably
magazines you can find with articles related to your
topic.

c. Try a search on newslibrary.com

This is a spiffy online site that searches a large number
of newspapers and magazines.

Print out any articles that look interesting and are
somehow related to your topic.

d. Keep a swipe file where you dump articles, notes
or tidbits that have the essence of a good idea in them.

e. Search blog posts and ezine articles for juicy
tidbits that grab your attention.

Search your topic on technorati.com and print out any
blog posts that look intriguing. Go to ezinearticles.com,
search your topic and look for articles with great titles
or meaty information inside. Print those puppies out.

f. Search prnewswire.com and businesswire.com for press
releases related to your topic or target audience.

Print 'em out and stick 'em in your swipe.

g. Look for forum posts with high numbers of views.

When you see forum posts with high readership numbers,
print those out.

Step two: Review your S.E.T. trends

Last week I talked about identifying social, economic
and technology changes.

Before you start your idea generation, review whatever
you've come up with. And as you look through magazines,
newspapers, articles, blogs and web sites, print out
any new S.E.T. factors that come to your attention.

Drop these into a S.E.T. swipe or research file.

Step three: Spend an hour or two reading over all your
raw data ... the blog posts, ezine articles, magazine
articles, forum posts, amazon book titles and S.E.T.
factors.

Let all those pieces of data collide in your little brain
all at once.

NOW you have the makings of good ideas. You aren't
creating from a vacuum. You are creating from the
contiguous association of materials and ideas.

That is, you're mixing that information in your head all
at once, letting your mental synapses fire, link up
connections and create ideas for you.

Step four: Write out every possible product idea that
the information triggers in your thoughts.

Don't edit. Just get it all out on paper.

Step five; Now go back to your ideas and look for your
best 12 golden nuggets you can spin into full-blown
product ideas for your survey.

Step six: If you don't get 12 ideas, rinse and repeat
on another day. Maybe add one or two other people to
your brainstorming session.

Happy idea creation.

Marlon Sanders

Learn how to create your very own info-product Click Here

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